Designer Toni Maticevski and comedian Celeste Barber want you to get dressed for good, as part of this year’s Witchery White Shirt Campaign.
For the first time in the 13-year history of the annual White Shirt Campaign, retail powerhouse Witchery and the Ovarian Cancer Research Foundation (OCRF) have collaborated with an Australian fashion designer on the 2021 Witchery White Shirt style.
Melbourne designer Toni Maticevski—of the beloved namesake label—has brought to life this year’s creation, lending his signature flair for tailoring to the classic design.
Over the past decade Witchery, via the OCRF, has raised over $13.8 million through the White Shirt campaign, the single largest funder of ovarian cancer early detection research in Australia.
Not only is this year’s White Shirt a chance to pick up a piece of Maticevski’s craftsmanship, but to aid vital research into ovarian cancer, which is now considered the most lethal gynecological cancer there is. Comedian Celeste Barber is also helping shed light on the cause, appearing in this year’s campaign clip, below.
Research into early detection is crucial as ovarian cancer is a disease that’s currently only detectable with invasive surgery. Early stages have little to no recognisable symptoms, which is why most women are only diagnosed in advanced stages of the disease. One woman dies every eight hours from ovarian cancer in Australia.
Through its White Shirt Campaign, Witchery is committed to pledging funds to develop an early detection test for ovarian cancer that is as readily available and as accessible as, say, a pap smear or mammogram.
“It’s a real honour to be able to contribute in my own way to this year’s Witchery White Shirt Campaign,” says Maticevski. “I am surrounded by many beautiful women in my life who provide me with support, strength and protection and in turn, I hope that the shirt I have designed can offer the same to those who are drawn to it.”
This year’s design—as seen here on comedian Celeste Barber—sees crisp shoulder detailing paired with a ribbon effect from the neck all the way down to the sleeve cuff, and tapered on the waist and hips for an extra-flattering cut.
“Whilst the shirt will bear the Maticevski and Witchery logo, it is a dedication to the countless nameless women who have fallen victim and fight this horrible disease,” Maticevski said.
The 2021 Witchery White Shirt is available to shop now via Witchery and David Jones, with 100 per cent of gross proceeds donated to the OCRF. May 8 also marks Witchery White Shirt Day and World Ovarian Cancer Day—though any day is a good one to wear your heart (and your support) on your sleeve.