We’re proud to join our friends at the Australian Fashion Council in spotlighting the homegrown brands making waves on both local and global shores this season.
Australian fashion has long been a force to be reckoned with, and as we emerge from one of the most disruptive periods in recent history – the latest creations from our homegrown visionaries are no different.
In continuation of a long and proud partnership with the Australian Fashion Council, we’re joining the trademark campaign to celebrate Australian Fashion’s unique identity on the local and global stage. As we come together to reactivate and reshape the industry, we’re paying homage to the homegrown designers making their mark on the world and putting Down Under in front this season.
For the empowered woman
Raw beauty, boundless optimism, empowered femininity and unapologetic innovation abound in Australia’s take on women’s fashion. From bold hues inspired by our bold landscapes to simple and sophisticated statement pieces, it’s no wonder Australian designers are capturing the attention of celebrities and style-setters on a global scale.
Iconic fashion house Aje is known for its fusion of femininity and cutting-edge shapes, as is Camilla for its perfect pops of colour – and popularity amongst A-listers. Nobody Denim consistently delivers premium forever pieces, and for luxury design with a conscience, KitX never fails to delight. Bianca Spender is leading the way for enduring, empowering and impressive womenswear with integrity.
For the forward-thinking man
Fusing fashionable functionality with a modern take on smart casual, Australian menswear is trademarked by effortless ease – with plenty of room for individual flair.
The go-to for beautifully designed and stylish staple pieces, Bassike’s range of comfort-driven casual wear is impossible to look past. Underpinned by a purpose-driven ethos, the brand also achieved a Climate Active Carbon Neutral certification on its organic cotton jersey collection. Also in a fashion-forward league, rising resort wear label Commas recently took home the National Designer Award.
Accessorise for superior style
With waves of colour and refreshingly distinctive designs, Australian accessories are an ode to our iconic sun, sand and sea.
Luxury swim and resortwear label Bondi Born is making waves with its innovative swimwear, and quality craftsmanship is interwoven with natural beauty to create Helen Kaminski’s unique summer staples. Her unique collection of raffia hats, totes and cross-body bags typifies Australia’s iconic beach chic aesthetic. Stepping from the shores to the streets in style, Aje’s jewellery, shoes and bags exude the effortlessly cool raw beauty the Australian icon is known for.
Discover Australian Fashion’s unique style instore and online, at David Jones.