Perfect Your Pout This National Lipstick Day

With National Lipstick Day falling on July 29, there’s never been a better time to master the art of the Zoom beauty statement.

Just because masks are still on high rotation doesn’t mean lips need to be left behind. Instantly uplifting and a feel-good beauty favourite, the mood-enhancing power of lipstick must be worn to be believed. Whether you’re logging on or leaving the house, let this National Lipstick Day inspire your lipstick revival with a shade that’s perfect for you.

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Iconic Red

An eternal favourite for lipstick lovers worldwide, red’s icon status lies in its ability to brighten your smile in a single swipe. The perfect partner for every skin tone, M·A·C’s Retro Matte Lipstick in Ruby Woo is the red that reigns supreme. A creamy, rich, high colour formula in a no-shine matte finish, you’ll enter your own realm of iconic after one wear.

Neutral Territory

Never underestimate the necessity of neutrals. A must-have for tonal or ‘no-makeup’ makeup moments, the right shade is crucial in warming up your complexion. With a silk-like texture, Gucci’s Rouge à Lèvres Matte in Met in Argentina is the ultimate staple. Born under the creative direction of Alessandro Michele, its cult status is thanks to its all-day wearability – think matte-finish without the drying. An essential for beauty statements big and small.

Pink Power

If confidence was packaged it would be a bright pink lip. The ultimate beauty affirmation, it’s the kind of statement that inherently carries joy. Whether you’re a long-term devotee or looking to a fling with fuchsia, Guerlain’s KissKiss Shine Bloom in Fuchsia Flush makes for the perfect pink. Formulated with 95% naturally derived ingredients, this 24-hour hydrating hero is guaranteed to reignite or inspire your love of lipstick.

Long Distance

For those who like minimal fuss with their makeup moments, let long-wearing lipsticks do the hard work for you. When going the distance, create the perfect base by lightly layering your application with a hyper-pigmented formulation to lock colour into place. Our pick? Lancôme’s L Absolu Rouge Drama Ink, a revolutionary water-in-oil emulsion that is twice as pigmented and four times thinner than a traditional lipstick. Serving up to 8 hours of smudge-resistant and transfer-free wear, let this ink be your answer to uninterrupted all-day colour.

The Perfect Plum

The ultimate winter shade, look to hues of plum for a distinctive air of chic. Alluring and elevated, its sophistication always adds depth to any look. Designed to make a lasting impact, Burberry’s Kisses Lipstick in Bright Plum gets the pigment just right. Enriched with hyaluronic acid to ensure lips are kept hydrated, its medium to high coverage optimises all-day wear that translates on and off-screen.

Complete The Look

When it comes to complexion, less is more with a statement lip. Start with light products like Napoleon Perdis’ Off Duty Tinted Moisturiser for a fresh face with a flawless finish. Bobbi Brown’s Highlighting Powder adds a healthy dose of glow, charging up your luminosity with highly-reflective pearl pigments. Finish off with fresh, brushed-through brows (we love Gucci’s Stylo A Sourcils Waterproof Brow Pen) and a subtle swipe of Estée Lauder’s Sumptuous Extreme Lash Multiplying Volume Mascara.


Off Duty Tinted Moisturiser

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Sumptuous Extreme Lash Multiplying Volume Mascara

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Highlighting Powder

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Gucci Stylo A Sourcils Waterproof Brow Pen

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