For the conscious consumer, this edit of beauty products from David Jones’ Mindfully Made range are a joy to behold. Read on to find out the best mindful purchases.
As the industry becomes increasingly aware of its impacts on communities and the environment, it seems fitting that David Jones should launch an initiative aimed at conscious consumption. Called Mindfully Made, the platform is a curated online collection of products—all of which are informed in some way by sustainability, cruelty-free processes or placing importance on local sourcing and craft, and all available at David Jones.
For Mindfully Made, David Jones shares the stories from some of their most conscious producers under five different attributes. The first, called ‘Community Minded’, celebrates brands whose philosophy is focused on community support, and working to introduce transparency into the industry for employee welfare and appropriate working conditions.
The second, titled ‘Australian Made’, highlights brands that support our local community by manufacturing their products right here in Australia. ‘Reduce and Recycle’ foregrounds labels innovating in the realm of upcycling, and recycling or making an effort to reduce waste. Finally, ‘Kind to Animals’ and ‘Sourced with Care’ are focused on responsible products, absent of harm to animals or reducing impacts on the broader environment.
Below, Vogue rounds up the best mindfully made beauty products on offer at David Jones this season so you can take part in conscious consumption, and support local labels.
Emma Lewisham is pioneering transparent and responsible beauty, with efficacious products that consider people and the planet. Their Illuminating Exfoliant contains both AHAs and BHAs that help with skin concerns such as spots and unevenness while keeping your skin hydrated and fresh. Their Supernatural Triple Vitamin A+ Face Oil is also a brilliant skin rejuvenator, containing the plumping benefits of fatty and amino acids.
Australian native Ultraceuticals is another label whose mission is to protect your skin. Their Ultra UV Protective Daily Moisturiser doesn’t just contain SPF 50, but is also mattifying and non-whitening, making it perfect to layer under make-up. So too is their Ultra C Firming Eye Cream, which contains pure vitamin C, a treat for the more delicate areas of your face.
Cruelty-free brand Dermalogica has a plethora of beauty products on offer that are kind to your skin and to animals. The brand is certified by Leaping Bunny and PETA, and almost all of their products—bar three—are certified vegan. One of their best-selling products is the BioLumin-C Serum.
Butt Naked donates five per cent of profits to a Melbourne animal shelter, and the brand is devoted to caring for our flora and fauna, with none of their products containing any animal-derived ingredients. Their Coconut + Lemon Body Scrub will polish your skin—the vegan way!
Cruelty-free label Edible Beauty is made in Australia, and best of all, their packaging is made using both recycled and recyclable material. Their Gold Rush Eye Cream is particularly luxurious, containing gold leaf as well as cucumber oil, coffee extract and horseradish.
Inika Organic’s The Mascara is the world’s first certified organic and vegan mascara. It contains an impressive number of organic ingredients including cranberry, vitamin E and magnolia bark extract ensure that your lashes aren’t just lifted, but stay replenished and healthy.
Grown Alchemist are at the forefront of sustainability, and pride themselves on being cruelty-free, free of toxins as well as using product packaging made out of recycled material. Their Anti-Frizz Shampoo is well suited to all hair types, especially those with curls, and leaves your locks feeling bouncy and nourished.
Weleda is free of many of the ingredients that so often irritate our skin and scalp. With their products, you can look forward to a fragrance-, silicone- and nanoplastic-free experience. Their Revitalising Hair Tonic is zesty and fresh, with notes of hazelnut, green plum and cedar.
Ayurveda philosophy guides Uma Oils, a label whose products are organic and absent of preservatives, parabens and synthetic fragrances. Their products are cruelty-free, and tested only on people, not animals. Best of all, Uma Oils is continually involved in community work. They are currently involved in founding village health clinics that provide free medication, childcare and scholarships for their workers’ families. Their Intensely Nourishing Hair Oil is lightweight, and contains grapefruit and gooseberry extracts that amplify shine.